A message from the founders.
Happy New Year!
Well, we have big things planned for this year so really we better get our skates on.
We thought it best to lay out how we mean to go on, in the hope that it piques your interest, and perhaps even your loyalty.
NOURYSH was born from a sense of the backlash against the over-industrialisation of the food industry, and the impact that a good diet can have on the overall wellness of a family. One of our founders, Izzy, was facing a pre-diabetes diagnosis before the birth of her daughter, which led to a journey of discovery that continued alongside the weaning process, and Rich was lucky enough to have grown up with both parents working in the food industry with a focus on quality and education.
The vast majority of Brits are looking to change their diet. This is a fundamental shift. We hope to be a guiding light to make this simple, and whatever the motivation, the approach to basic good nutrition is this:
“Eat food. Not too much. Mostly plants.”
Michael Pollan knows what he’s talking about. Spoiler alert; when he says food, he means whole foods.
We’ve been in a tunnel of research these last few months and honestly, there’s so much already being done. If you’re really, really interested, like we are, then spending some time skimming through the National Food Strategy is worth it. It covers everything from climate concern throughout the supply chain, to how diet is the backbone of good health. We’ll be using this as our anchor for decision making around content and inspiration.
And similarly to Pollan’s conclusion it’s pretty simple; avoiding ultra-processed foods and cooking from scratch is the best thing you can do to ensure basic good nutrition. Teaching these values and skills to children from a young age is essential.
We’ll be taking a flexitarian, whole-food approach whilst keeping mindful of seasonality.
Veganism has many valuable elements to learn from and introducing some plant-based dishes here and there is an excellent way to balance the traditionally meat-heavy British diet.
For the next month, we‘ll be bringing you Veganuary inspiration, all with a child-friendly focus. We hope it’s useful. Above all else, this is what we hope to be.
Wishing you the best for 2023.
Izzy & Rich